Strategic Plan

Strategic Plan for Launch for MISSION 316 CHURCH
(A strategic prospectus for a Non-For-Profit 501(c)3 ministry)


P.O. Box 668
San Marcos CA 90269

1. Strategic Summary & Vision


2. Area Demographics & History

3. Spiritual Condition


4. The Leadership Team


5. Mission

6. Purpose/Values

7. Strategy

8. Measures

9. Beliefs


10. Finances

11. Facilities

12. Support


1. Strategic Summary and Vision

The vision of MISSION 316 CHURCH is to build a intentional, biblically based relevant church in North San Diego County, California. Our God is a missionary God, and therefore His people must be a missionary people. Jesus makes this clear in John 20:21 when He says, “Therefore, as the Father has sent me, so am I sending you.

While MISSION 316 CHURCH is in the midst of a number of other congregations, not all are intentionally strategic in terms of that mission. For this reason, we hope that MISSION 316 CHURCH can be “the city on a hill” in North County that challenges other churches in the community to reach lost people for Christ.

By example, the area surrounds San Marcos CA is an area in the midst of deep change, in a state that faces many challenges. When I first moved to San Marcos, it was filled with two lane roads and totaled slightly over 20,000. Today it is working its way to 100,000. While there are probably 20 churches in San Marcos, there is a need for what MISSION 316 CHURCH would offer in terms of its outreach emphasis.

Our strategy is simple: To build a cross generational community in San Marcos based on the foundation of life groups, which would meet in not only homes but points of interest throughout North County. Special emphasis will be given to reaching the “next” generation, with the more mature believers as mentors in the process. San Marcos is positioned well in North County to accomplish this mission.

A leadership team will plant MISSION 316 CHURCH. This team will be comprised of a group of men with solid experience from the church, church planting, business and non profit realms. Each of the leaders will have a heart for the people of North County, a commitment to the Lord’s work in their lives, and a specific calling to church planting. We believe by the power and wisdom of God that the time is right, the passion is in place, and the leadership team will have all the necessary components to successfully plant a vibrant church in North County.

The vision of MISSION 316 CHURCH is found in the center of where the story of North County, the story of our leaders, and the story of our new church community intersect. In this “sweet spot,” we discover the place where God is writing His story.

In order to work towards our vision, we follow something that we call the picture frame (see below). The picture frame answers four simple questions:

1) What does MISSION 316 CHURCH do? (Mission)

2) Why does MISSION 316 CHURCH exist? (Purpose/Values)

3) How does MISSION 316 CHURCH achieve its mission? (Strategy)

4) How does MISSION 316 CHURCH know that it is achieving its mission? (Measures)

These four questions help to frame our vision in a way that both inspire our leaders and community while giving it substance and the ability to become reality.




2.  Area Demographics & Story

North County and particularly San Marcos is an incredible community with a rich history. San Marcos is a bedroom community located in North San Diego County. It is bordered by Escondido and Vista, both communities with over 100,000. San Marcos is the home of newer hospitals, an expanding university – Cal State San Marcos, and much much more.

According to the latest census estimates, San Marcos is home to approximately 92,000 people and this figure continues to expand. The development of areas like San Elijo Hills and the “heart of the city” (south of the university) has added to its growth.

San Marcos is home to a college and a university: Palomar College and California State University/San Marcos. Together, they house tens of thousands of students who will benefit from a relationship with Christ.


3.  Spiritual Condition

While like many a community in California, San Marcos remains unchurched for the most part. Google results showed about 30 active churches in San Marcos. It would appear that no more than 5000 of the nearly 90,000 attend these congregations. If the average church in San Marcos has 300 (which is not the case), it would take 300 (ten times the current number) to accommodate the size of the city. Needless to say, there exists great opportunity for more and different kinds of church plants. Moreover, with neighboring cities throughout North County, there are hundreds of thousands of people within a mere 15 minute drive. The need is compelling to say the least.

According to some, new churches grow by an average of 40% during the first year. Clearly, it is easier to “give birth” than to “raise the dead”. The greatest way to win more people to Jesus Christ is to plant churches. Only a few churches have been planted in North County in the last few years.




3.  Leadership Team

Sam Brumit is the Lead Pastor of MISSION 316 CHURCH. Sam grew up in the south. He is married to Judy and has four children: David, Jennifer, Jonathan and Jeff, along with eight grandchildren.

Sam originally moved to San Marcos after serving churches in Pennsylvania, New York, and El Centro, CA. His education was gained through Johnson University (formerly Johnson Bible College) where he earned a Bachelor’s in Bible and Ministry and Alliant University where he earned a degree in Marriage, Family, and Child Counseling.

Sam has had experience with church planting through The Orchard Group (as the Go Ye Chapel Mission) in New York and most recently serves on the Management team of a new church launch in Bristol Virginia in 2011. He also serves as a guest speaker and has consulted with several churches of recent in regard to their growth.

Role & Responsibilities at MISSION 316 CHURCH:

-Lead Pastor (overseeing staff)

-Lead Visionary

-Pastoral Care

Doreen Treadwell is the Executive Assistant at MISSION 316 CHURCH. Doreen is a North County native. She is married to Walt Treadwell and they have four children – Racheal, Aiji, Takeshi, and Manami. She has served previously in worship ministry and pastoral assistance. Also, Doreen is a gifted vocalist and has recently completed her first CD in Nashville released in May, 2011. Her gifts of helps and service are well known. In 2011, she received a call from the Lord to enter church planting with us. She is working with Sam throughout the initial planning stages of MISSION 316 CHURCH.


Role & Responsibilities at MISSION 316 CHURCH:

- Executive Assistance

- Worship Team Participant

Leaders to be Acquired Prior to Launch of MISSION 316 CHURCH:

- Small Groups Coordinator (Volunteer)

- Children’s Ministry Coordinator (Volunteer or Stipend)

- Worship Leader (Volunteer or Stipend)




4.  Mission

The mission of MISSION 316 CHURCH is...

MISSION 316 CHURCH exists to transform lives through engaging friends who have drifted from God and the church. We want them to experience Jesus and devote themselves to Him because we believe Jesus is the only way to experience true life at its best.

MISSION 316 CHURCH desires to be an “Acts 2 church”. For us, this means courageous leadership, gifted teaching, and committed followers teaming together in an innovative, biblically functioning community to create “defining moments” that inspire, motivate and mobilize believers. We believe this is best accomplished in a fresh, safe environment where people can experience the love, grace and truth of Jesus.

Our mission is to lead people toward completeness in Jesus Christ. We believe that by providing transformational teaching along with inspiring worship and meaningful community, people will experience all God has for them. They will experience hope that can be freely shared with others.

Our mission must be simple enough to easily explain to anyone who asks and clear enough for each ministry partner to know by heart.

MISSION 316 CHURCH can help people experience completeness in Jesus as we experience His grace, forgiveness and the life He offers.

We are “change agents” deployed by God to share His Story. He is not finished working in our world and wants to use us in His mission. Through transformation, we can be used to fulfill our part in His story through the unique giftedness and passion He has placed in each of us.


 5.  Values/Purpose

Our values/purpose answer the question: Why does MISSION 316 CHURCH exist? While the mission explains the simple “what” of MISSION 316 CHURCH, our values answer “why.”

MISSION 316 CHURCH has identified seven values. See them below, with a description.

MISSION 316 CHURCH exists in order to develop...

...a Biblical community based in love. As we love the Lord with all of our heart, soul, mind and strength, we can become complete in Christ. Without love, we are nothing. Without love for God and others, prayers, bible study, and anything else is empty.

...a community that demonstrates compassion and upholds justice through servanthood.

Therefore, our love looks beyond differences to love through action. MISSION 316 CHURCH seeks to love through tangible action.

...a community that views creativity and innovation as normal in doing God’s work.

At MISSION 316 CHURCH, we will use any practical means to reach people for Christ and while doctrinally conservative, we will be methodologically creative.

...a community that prays.

Recognizing that interacting with Scripture is only part of a relationship with God. MISSION 316 CHURCH recognizes that through prayer; the Holy Spirit speaks to our specific situations. Also, we recognize that prayer moves the heart of God. Thus, prayer is at the center of MISSION 316 CHURCH as we seek God’s will.

...a community that builds healthy, spiritual families.

The family is a small church and the church is a big family. We recognize the family is under attack and we are intentional in building strong and healthy families. With healthy families, we can bear fruit by living out our place in God’s story....a community that views worship as a lifestyle.

While MISSION 316 CHURCH enjoys dynamic worship gatherings with contemporary music and relevant teaching from Scripture, for us, worship is a lifestyle. The point of weekly gatherings is to convict, inspire and encourage everyone to live out their lives in His story.

...a community that multiplies.

If lives are being transformed, we will undoubtedly see growth. The gospel is contagious and can’t be contained. As a result, MISSION 316 CHURCH plans to multiply through the creating of additional experiences in various locations and settings… perhaps first in San Marcos and spreading throughout various communities in North County and beyond.


6.  Strategy

The third part of our picture frame is strategy. Having answered the “what” and “why” of MISSION 316 CHURCH, our strategy will answer the question, “How will MISSION 316 CHURCH accomplish its vision?” Our strategy is broken down into two main sections. The first is programs; these define what MISSION 316 CHURCH will do on a week-to-week basis after the launch. The second section is the timeline; this defines the process that MISSION 316 CHURCH will go through before, during, and following the launch.


Weekly Worship Experiences

Central to all churches are weekly worship experiences. Our gatherings will be 75 minutes long and will include transformational worship and teaching, weekly communion and offering. These are meant to motivate and deploy believers to love and serve during the week. At the same time, the experiences will be a place where those who are curious spiritually will show up. Thus, we will strive for sensitive surroundings and atmosphere and convicting and piercing messages. Teaching will be done by staff, video presentation, guest speakers and perhaps young preaching interns.

Children’s Ministry Programming

Children’s ministry programming will be available during weekly worship gatherings for children from birth to 5th grade. During the worship time, children will have age-appropriate programming, which can be communicated with the parents to build cohesiveness. Children will experience transformational teaching which passes along real faith to them.

Life Groups

Life Groups are the small group ministry of MISSION 316 CHURCH. We understand that it is nearly impossible to connect with God’s story apart from biblically functioning community. We expect every member and regular attender to be part of a Life Group. Life groups will include Life Stage (Student ministry, College, Seniors, etc.), Affinity (based in lifestyles and interests), Felt Needs, and Geography.

From time to time, all Life Groups may be given the same curriculum which will correspond with the topics from Sunday gatherings, thus building a cohesiveness within the entire community so that meaningful interaction occurs between members with common focus.

Men’s and Women’s Ministry

Apart from Life Groups, at MISSION 316 CHURCH, we believe that touching the lives of men and women is essential. While not competing with the life groups, men and women will gather periodically for spiritual development, to practice community and do outreach. These are meant to complement and distract from the overall mission.

Community Involvement

At MISSION 316 CHURCH, we seek not only to live out our faith as individuals, but also sense the need to be a part of something greater than ourselves. Thus MISSION 316 CHURCH will seek out and participate in expressions of service within our community and world. The transforming of lives will take place through sacrificial service.

Our involvement in the community will encourage interaction with not simply members, but more importantly, people in the community who may not be believers, but wish to make a difference.

In this way, our community involvement serves several purposes. 1) to experience and model servanthood.  2) to minister to the poor, the oppressed, etc.  3) to live out and share the gospel before others and  4) to be salt and light to those who we work beside who wish to participate – in order to help the experience transformation in Jesus Christ.



September 2011

-Announce MISSION 316 CHURCH plant

-Begin establishing a launch team (30-50 people)

-Establishing connections with key people, businesses, and organizations in San Marcos

October 2011

-Weekly prayer and planning meetings

December 2011

-Determine facilities for preview services.

January 2012

- All volunteer and paid staff on selected and on board.

-Training begins

January February 2011

-Public Preview Services (begin)

March 18, 2012


-Strategic plan

March to December 2012

-Focus on assimilation of new people into Christ, involvement and Life Groups

-Continue training for Ministry Coordinators

-Additional Community Action event(s)

-Build towards Christmas

January 2013

-Continue growth of MISSION 316 CHURCH and assimilation of members and attendees into Life Groups


7.  Measures

The final piece of the strategic plan is the measures. MISSION 316 CHURCH has defined seven or change this to 6 primary measures spanning from pre-launch to one year after the launch. While there may be more specific measures for individual parts of the ministry, these seven have been identified as key markers that we are living out our mission, motivated by our values, through our strategy.

1.  Have available funds to put staff in place by March 2012.  Our fundraising goal by this period of time is $50,000. With that raised, we should be able to purchase needed start-up equipment, secure the rent of our facility as well as put our staff in place.  (More specific information on our finances are listed later).

2.  Have 15-20 Core Families (40-50 individuals) by January 2012.  We intend for MISSION 316 CHURCH to be a mission-focused, attractional church. We desire to grow. We envision MISSION 316 CHURCH to become a growing church in North County.  We believe that in order to fund our ministry, our staff, and become the type of church we intend to be, that we should have 20-25 families or 40-50 individuals as part of our launch by March 2012.

3.  To have a critical mass of 100 by launch (March, 2012.)  Following the logic from measure B, we believe that we need a critical mass of 100 in order to reach our attendance goals for the future.

4.  By March 2013, average 200 at Sunday Gatherings.  Our hope is to average 200 on Sundays one year after our launch.  While we will need to reach 300 in order to be fully functioning, we believe that 200 will be a good indicator that we are on track to being functional on all basic levels.

5.  To have a life group successfully running before we launch.  This Life Group is intended to function in two ways.  First, MISSION 316 CHURCH Launch team members will already be “in community” in the same way that they will be after the launch; it will create some normalcy for them. The Life Group will be separate from any planning meetings. Secondly, they will function as opportunities to invite members of the community to the launch and help to form the critical mass.

6.  60% of regular attendees in a Life Group by October, 2012. We hope that by our first year anniversary, 60% of our regular attendees will be in a Life Group. Our heart is that all of our attendees will be in a Life Group, but we believe that we are accomplishing our strategy if 60% are involved.

8.  Beliefs

MISSION 316 CHURCH is a church that believes and practices the Bible. We practice “In essentials, unity; in opinions, liberty; in all things love.” As a church, we adhere to the following belief system:

God is the Creator and Ruler of the universe. He exists eternally in three personalities: the Father, the Son, and the Holy Spirit. There is one God in three persons.
(Genesis 1:1, 26, 27; 3:22; Psalm 90:2; 1 Peter 1:2; 2 Corinthians 13:14)

Jesus Christ lived a sinless human life and offered Himself as the perfect sacrifice for the sins of all people by dying on a cross. He arose from the dead after three days to demonstrate His power over sin and death. He ascended to heaven’s glory and will return to earth again to reign as King of Kings and Lord of Lords. (Matthew 1:22-23; Isaiah 9:6; John 1:1-5; 14:10-30; Hebrews 4:14-15; 1 Corinthians 15:3-4; Romans 1:3-4; Acts 1:9-11; 1 Timothy 6:14-15; Titus 2:13)

The Holy Spirit is equal with the Father and the Son as God. He is present in the world to make us aware of our need for Jesus Christ. He lives in every Christian from the moment of salvation and provides Christians with power for living, understanding of spiritual truth, and guidance in doing what is right. We seek to live under His control daily. (2 Corinthians 3:17; John 16:7-13, 14:16-17; Acts 1:8; 1 Corinthians 2:12, 3:16; Ephesians 1:13-14; Galatians 5:25; Ephesians 5:18)

The Bible is God’s Word to all people, written by human authors under the supernatural guidance of the Holy Spirit. It is the supreme source of truth for Christian beliefs and living. (2 Timothy 3:16; 2 Peter 1:20-21; 2 Timothy 1:13; Psalm 119:105, 160, 12:6; Proverbs 30:5)

People are made in the spiritual image of God to be like Him in character.  People are the supreme object of God’s creation and heart.  Although people have tremendous potential for good, they are marred by an attitude of disobedience toward God called sin.  This attitude separates people from God. (Genesis 1:27; Psalm 8:3-6; Isaiah 53:6; Romans 3:23; Isaiah 59:1-2)

Salvation is by grace, through faith.  It is a gift from God to all people.  We can never make up for our sins by self-improvement or good works.  We are saved from sin’s penalty by trusting in Jesus Christ and His sacrifice as God’s offer of forgiveness.  We demonstrate our saving faith publicly through repentance and baptism by immersion  (Acts 2:38, Romans 6:23; Ephesians 2:8-9; John 14:6; 1:12; Titus 3:5; Galatians 3:26; Romans 5:1.)

Eternity is how long we were created to exist with God. We will either exist eternally separated from God by sin or in union with God through forgiveness and salvation. To be eternally separated from God is hell. To be eternally in union with him is heaven. Heaven and hell are places of eternal existence (John 3:16; 1 John 2:25, 5:11-13; Romans 6:23; Revelation 20:15.)

The church is the body of Christ on earth. It exists to communicate the good news of new life in Jesus Christ to the world, to teach His followers to obey His teachings, and to equip His followers for ministry. The church is made up of those who have placed their faith in Christ (1 Corinthians 12:27; Matthew 28:19-20; John 10:10; Ephesians 4:11-14.)




9.  Finances

Without financing, MISSION 316 CHURCH cannot be launched. Moreover, MISSION 316 CHURCH intends to have a large launch with large attendance. After researching the North County area and the churches that currently exist within the San Marcos area, we are confident that San Marcos is primed and ready for another good sized church. Therefore, while our fundraising goals may appear significant, we are planning for good growth and do not want to be caught understaffed.

Our tentative financial goals are as follows:

-$50,000 in the immediate fundraising for upfront costs.

-$180,000 operating budget (Approximately $3560 per week)

-$110,000- Total Salaries

-$24,000- Rental

-$6,000- Utilities

-$5,000- Liability Insurance

-$35,000- Operations/Ministry budget

-On average, most churches receive approximately $15/person each week in giving.

People generally give more to works they are personally invested into, as is the case with many church plants. Our budget is achievable, if our attendance benchmarks are met as projected, if we average 15.00/person each week in conjunction with the financial support we may receive outside of MISSION 316 CHURCH members.


10.  Facilities

Choosing the correct facilities for MISSION 316 CHURCH is one of the most important aspects of successfully planting this community. While researching multiple options, MISSION 316 CHURCH is looking into having its weekly Sunday Gatherings near San Marcos CA. Multiple facilities including civic sites, schools, commercial space, businesses, etc. are visible in the area. The site can (and perhaps should be) unique as the church itself.

We would hope to have a facility that both houses worship for (initially) at least 150 plus people, along with multiple children’s rooms. Finally, some Life Groups will meet in strategic locations throughout the community, including coffee shops, popular restaurants, and homes.


11.  Support

MISSION 316 CHURCH hopes to enlist multiple churches to help us finance the launch of the church. Multiple ones will be approached. A “management team” (selected with the lead planter’s input) will be chosen to function as a governing board until the church is fully functioning. This helps to allow us to get to know each other and go through a season of testing. Elders are to be selected by the church once the church reaches a point of maturity.

Finally, all of our planning falls under the reality that it is the Lord who is in control of our finances. We stand firm in the vision that God has given MISSION 316 CHURCH and we trust that He will provide the necessary funds to sustain the vision that He gave to us. We are excited and cannot wait to see how the Lord will work through the leadership and community of MISSION 316 CHURCH to transform North Count for the sake of Christ.